Kamari Beach is situated roughly 7km west of Rethymnon, close to Gerani village, at the entrance of Vederi Gorge. The coastal highway linking Chania and Rethymnon runs adjacent to the beach and over the Gerani bridge.
The beach is relatively compact, featuring pebbles and rocks in certain areas, making it a favourite among snorkelers. Despite being exposed to frequent northerly winds, it offers some amenities such as a few umbrellas, taverns, and rooms. Additionally, a quaint harbour and the charming Panagia Kamariani church can be found nearby.
A short distance south of the beach, one can find the sealed entrance to the Gerani cave, a significant archaeological site in central Crete, discovered unexpectedly during the construction of the main road. Moreover, visitors can explore the scenic narrow streets of Gerani village and visit the St George church along with several smaller churches.